CASL Compliance Policy

Canada's Anti-Spam Legislation (CASL) is a federal law that regulates the sending of commercial electronic messages (CEMs), including emails, SMS text messages, and other electronic communications. CASL is enforced by the Canadian Radio-television and Telecommunications Commission (CRTC) and applies to all electronic messages sent in connection with commercial activities.

BookMyNails is committed to full compliance with CASL. This policy explains how we and our salon partners handle electronic messaging through the BookMyNails platform.

BookMyNails sends the following types of electronic messages on behalf of salon owners:

2.1 Transactional Messages (Not Commercial)

These messages are essential to the service and do not require express CASL consent:

• Booking confirmations
• Appointment reminders
• Booking cancellation or rescheduling notifications
• Account-related messages (password resets, verification codes)
• Service updates directly related to an existing booking
• Receipts and payment confirmations

2.2 Commercial Electronic Messages (CEMs)

These messages require express consent under CASL:

• SMS marketing campaigns (promotions, discounts, special offers)
• Loyalty program updates and rewards notifications
• New service announcements
• Re-engagement messages ("We miss you!" campaigns)
• Newsletter or salon news communications

3.1 Express Consent for Commercial Messages

Under CASL, BookMyNails requires express consent before sending any commercial electronic message. Express consent means the recipient has actively and explicitly agreed to receive the messages.

Express consent is obtained through:

• Opt-in during booking — Customers may check an optional box during the booking process to receive marketing messages from the salon. This box is never pre-checked.
• SMS marketing opt-in in dashboard — Salon owners can enable SMS marketing for customers who have explicitly opted in through the salon's marketing settings.
• Double opt-in — For SMS marketing, customers receive a confirmation message to verify their consent before any marketing messages are sent.

3.2 Implied Consent

CASL recognizes implied consent in limited circumstances:

• Existing business relationship — A customer who has booked an appointment within the last 2 years has implied consent for commercial messages from that salon
• Inquiry — A customer who has made an inquiry within the last 6 months

Even with implied consent, BookMyNails recommends salon owners obtain express consent for marketing messages to ensure full compliance and best customer experience.

3.3 What Constitutes Valid Consent

• The request for consent must clearly identify the salon and BookMyNails
• The purpose of the consent must be stated clearly
• Contact information must be provided
• A statement that the person can unsubscribe at any time
• Consent cannot be bundled with acceptance of terms of service
• Pre-checked boxes do not constitute valid consent

Every commercial electronic message sent through BookMyNails includes a clear and simple unsubscribe mechanism:

• SMS — Reply STOP to any marketing SMS to immediately unsubscribe
• Email — Click the unsubscribe link at the bottom of any marketing email
• Dashboard — Customers can manage their communication preferences through their account settings

Unsubscribe requests are processed within 10 business days as required by CASL, though BookMyNails typically processes them immediately.

All electronic messages sent through BookMyNails comply with CASL's sender identification requirements:

• Messages clearly identify the sending salon by name
• Messages identify BookMyNails as the platform facilitating the message
• Valid contact information (mailing address or web URL) is included
• SMS messages include the salon name as the sender or within the message body
• No false or misleading sender information is used

BookMyNails maintains records of consent to demonstrate CASL compliance:

• Express consent records — Date, time, method of consent, and the specific language shown to the customer
• Implied consent records — The business relationship or inquiry that establishes implied consent, with relevant dates
• Unsubscribe records — Date and method of unsubscribe request, and confirmation of processing
• Message logs — Records of commercial messages sent, including recipient, content, and timestamp

These records are maintained for a minimum of 3 yearsafter the consent is obtained or the message is sent, to comply with CASL's enforcement provisions.

Salon owners who use BookMyNails' messaging features are responsible for:

• Ensuring they have valid consent before sending commercial messages
• Not importing contact lists without verified consent
• Respecting unsubscribe requests promptly
• Ensuring marketing content is truthful and not misleading
• Complying with CASL when using the SMS marketing feature
• Reviewing and understanding this CASL policy

If you believe you have received an unwanted commercial electronic message through BookMyNails, you may:

• Reply STOP to any SMS to immediately unsubscribe
• Contact us at support@bookmynails.ca with details of the message
• File a complaint with the CRTC at complaints.crtc.gc.ca

BookMyNails investigates all CASL complaints promptly. If a salon owner is found to be in violation of CASL through our platform, we may suspend their messaging privileges or terminate their account.

CASL violations can result in significant penalties:

• Up to $1 million per violation for individuals
• Up to $10 million per violation for businesses
• Private right of action allowing individuals to sue for damages

BookMyNails takes CASL compliance seriously and provides tools and safeguards to help salon owners comply. However, salon owners remain responsible for their own compliance.

For questions about this CASL policy, to report unwanted messages, or for CASL compliance inquiries:

For more information about CASL, visit the Canadian Radio-television and Telecommunications Commission (CRTC) at crtc.gc.ca.